TV Advertising Essay Example for Free

TV Advertising Essay Undoubtedly, nowadays such significant promotion medium as television is loosing its power and effectiveness. This is connected with a number of various reasons, including, first of all, a huge overload of TV ads on almost all national and local TV channels. Our TV movies and shows are being interrupted several times with long breaks for commercials, which can not reach their target audience, because the majority of viewers find TV advertisements annoying and simply switch their attention to something else. Therefore, the effectiveness of TV ads declines, because TV audience got bored of numerous commercials, which usually come in such moments, when viewers are not interested in that information or not ready to accept it. Another annoyance factor is overplaying of the same commercials, which can not attract attention and evoke any interest any more. Finally, modern electronic devices (like TiVo) allow elimination of commercials and, therefore, contribute in decreasing the efficiency of TV advertising. When comparing TV advertising with such promotional medium as magazines, we can come up with the following conclusions. The main advantages of magazine advertising are its being considerably less expensive, as well as the opportunity to offer repeated exposure. A magazine reader can see the same ads on several occasions, as well as attract a number of secondary readers. That is why we can say that a magazine advertisement lasts longer than a TV advertisement, though it doesn’t allow reaching that much wide target audience. Besides, although magazine advertising can not offer sound and advanced visual effects, it is still a very prestigious and effective promotional channel. Magazine advertising employs high-quality colored images and creative compositions, slogans, which can remain in memory for long time, as well as samples and testers (for some types of products). Finally, abundance of different ads on modern television makes watching commercials less controlled and more passive, while reading a magazine usually involves more mental engagement and higher attention of the reader. Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consterdine, G. (n.d.). Magazine Advertising Effectiveness. PPMarketing. Retrieved April 15, 2007, from http://www.ppamarketing.net/public/downloads/MagAdEffect.pdf.. ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Templeton, B. (n.d.). The Future of TV Advertising. Bread Templeton’s Home Page. Clari Net Communication Corp. Retrieved April 15, 2007, from http://www.templetons.com/brad/tvfuture.html.

Pearl Harbor the Movie Essay -- Movies Film

"Yesterday, December 7, 1941, a day which will live in infamy, the United States of America, was suddenly and deliberately attacked by Naval and Air Forces of the Empire of Japan," delivered by Franklin D. Roosevelt is regarded as one of the most important speeches given in US History to date. The speech was delivered to the State of the Union marking the United States' entrance into the Second World War against Japan and Germany. The concept of the theatrical feature Pearl Harbor was to replicate the epic battle in 1941 for the 60th anniversary of the infamous event. The film was directed by Michael Bay and produced by Jerry Bruckheimer, which stars Ben Affleck, Josh Hartnett, Kate Beckinsale, Cuba Gooding Jr., and Alec Baldwin. The film was released on May 25, 2001 and was shown at a premiere gala in Pearl Harbor, HI aboard the USS John C. Stennis. Bay recalls during a behind the scenes interview, "I have no idea if we can do this movie. I don't want to do it unless we can do it right and create the world as real as possible." (2001) The producers and director wanted to create the most accurate account of this great travesty on American soil. They felt that this was an important event in history and that it should be recreated on the big screen so all of those who lived through it, and those who could learn from it would get a better appreciation of what happened that day. The Pentagon saw this film as a way to reflect credit to those who survived that day and to the over 1,100 sailors that perished in the waters of Pearl Harbor. The creators wanted this film to be one that would be remembered as one of the first military action films the encompassed the entire event and maintained it accuracy well. The filmmakers... ...ied after the Doolittle Raid. The final product that Michael Bay and Jerry Bruckheimer produced was a clear-cut masterpiece that fully recounts accurately the attack on Pearl Harbor and how the service members reacted during the peril. The movie was based on the epic event and the attention to detail for the film is extraordinary. The accuracy of the aerial attack dropping the bombs in the harbor was excellent, and the explosions on the ships were magnificent. The history of the attack of Pearl Harbor can be accurately taught simply by watching the film. We feel that this is the most accurate and compelling film that fully describes the events of the Pearl Harbor bombing and would recommend that anyone whom wants to learn about this event should watch the film. References: Bay, M. (Director). (2001) Pearl Harbor [Motion Picture]. United States: Thouchstone.

Saudi Arabian Airlines

MARMARKETING AND SALES STRATEGY There are very good prospects for Foreign companies who want to export their products to the Saudi Arabian market. However, there are certain marketing procedures and sales techniques which have to be observed in order to develop and sustain business relationships over a long period of time. †¢The Saudi market should be constantly reviewed for product adaptation and change. Exporters should ensure regular supplies as per specifications, at the specified time and place already agreed upon and at the stipulated prices. †¢Any subsequent and sudden price changes, even pertaining to after-sales services, should be avoided. †¢Exporters' contacts with importers in Saudi Arabia should be direct and regular. †¢Complete product lines, rather than single products, should be introduced into the Saudi market whenever possible in order to benefit from greater demand stimulation and cost reductions. Exporters are required to check with Saudi impor ters or directly with the Saudi Arabian Standards Organization, on the precise implementation of Saudi Arabian Standards pertaining to their exported products to the Kingdom. Saudi Standards can be purchased from SASO or the American National Standards Institute, ANSI (11 West 42nd Street, New York City, NY 10036, telephone number (212)642-4900 or fax number (212)302-1286). †¢Exporters to Saudi Arabia should display their products regularly in the major commercial urban centers of the Kingdom. Necessary permission is obtained by writing or contacting directly the Director, Exhibitions Department, Ministry of Commerce. †¢Efforts should be made to improve the appearance of exported commodities by means of attractive packaging. †¢Products to be exported should be properly branded and labeled both in English and Arabic. †¢In the case of machinery and equipment; after-sales service, including warranties, maintenance and the provision of spare parts, should be prompt and efficient.

Nathaniel Hawthorne Innocence Lost - 1950 Words

Innocence Lost My Kinsman, Major Molineux and Young Goodman Brown present Nathaniel Hawthornes belief in the universality of sin. These works provide numerous perspectives into the nature of the human condition and the individuals role within it. Hawthorne fictionalizes a world where communion with man is essential for spiritual satisfaction. The main characters of these stories face moral dilemmas through their pursuit of human communion. Whether the problems are moral, psychological, or both, Hawthorne insists that the individual must come to affirm a tie with the procession of life, must come to achieve some sense of brotherhood of man. In order to commune with mankind, one has to give up a secure, ordered and innocent world.†¦show more content†¦An alliance in evil creates a brotherhood of mankind. This is a sinister notion. Hawthorne defines the evil of the human soul as the universal mark of mankind, thus the only communion available to lonely hearts is evil. Once communi on with your fellow brother takes place, the celebration or the torment begins. When one recognizes sin and communes in sin the options that are left for the individual are simple but divisive. Robin laughs at the site of his fallen kin. It is this irony that affirms his communion with the very crowd he fears. He enjoys the site of a fallen man, as a part of an inevitable cycle men cannot escape. Man is mortal; whose nature is his very ruin. Hawthorne accounts another option to the celebration. Young Goodman brown communes and sees the weakness of his communities leaders. The very process of communion takes on a carnival atmosphere where all are welcome as long as they do not disdain the fraternal sin. By clinging hypocritically to a simplistic morality, Brown loses his chance to enter humanity. Goodman browns empty life serves as a kind of justification of for Robins entry into the procession, hard and discordant as the procession is. Hawthorne offers this sort of negative argument over and over again. One must affirm life, hard and sin laden though it may be sometimes, because the alternative,Show MoreRelatedShort Story Analysis: Young Goodman Brown by Nathaniel Hawthorne851 Words   |  3 Pagesï » ¿Young Goodman Brown, by Nathaniel Hawthorne Introduction Hawthornes short story Young Goodman Brown is a tale of innocence lost. Set in New England during the Puritan era, the protagonist, Goodman Brown, goes for a walk in the woods one night and meets the devil who tells him. Evil is the nature of mankind. Evil must be your only happiness. Welcome again, to the communion of your race. According to Levin this story is a condemnation of the hypocrisy of the puritan ethic. The Salem witch trialsRead MoreNathaniel Hawthorne s The Scarlet Letter1230 Words   |  5 Pages Nathaniel Hawthorne is an American novelist, who writes and focuses on sin, punishment, and atonement. However, he mainly focuses on the Puritan legacy. Hawthorne was born on July 4, 1804 in Salem, Massachusetts. From 1825-1837, Hawthorne perfected his writing and spent this time to help generate ideas for his novels and poems. One of the most well known novels by Nathaniel Hawthorne is â€Å"The Scarlet Letter.† The Scarlet Letter helped Hawthorne’s career to become one of the most successful of hisRead MoreThe Use of Color Symbolism by Nathaniel Hawthorne Essay1024 Words   |  5 Pagessymbolism that it captivates the reader to the extent of paralleling the tale with their own life? The principle of symbolism is quite evident in the story by Nathaniel Hawthorne, â€Å"Young Goodman Brown†. Nathaniel Hawthorn’s work is immersed with symbolism with most of it deriving from his Puritan beliefs. The themes of sin, guilt, innocence, and lust come forth th rough the uses of color symbolism as well as visual clues. All of these things are dealt with in everyday life in modern America. â€Å"HisRead MoreNathaniel Hawthorne s The Scarlet Letter1631 Words   |  7 PagesNathaniel Hawthorne is famous for his works that revolve around the Puritan society. The Puritans were very stringent in the way they dealt with rules and ways of life, and Hawthorne does an exceptional job depicting the Puritan lifestyle through his stories. Though many principles from Puritan society has made its way to form the present day American society, Hawthorne might disagree and did not believe that the good attributes originated from Puritan ways. Nathaniel Hawthorne, through the worksRead MoreA Crisis of Faith in Salvation, by Langston Hughes and Young Goodman Brown, by Nathaniel Hawthorne1175 Words   |  5 Pages In ï ¿ ½Salvationï ¿ ½ by Langston Hughes and ï ¿ ½Young Goodman Brownï ¿ ½ by Nathaniel Hawthorne there is a crisis of faith was present in both stories. Although both of the stories are very similar, they also are very different, too. In both stories, the main character experiences a loss of innocence through a faith crisis. The outcome of the loss of innocence in ï ¿ ½Young Goodman Brownï ¿ ½ was both positive and negative and in ï ¿ ½Salvationï ¿ ½ entirely negative. The faith crisis affected the way Goodman BrownRead More Essay on Symbols, Symbolism, and Allegory in Hawthornes Young Goodman Brown726 Words   |  3 Pagestechnique that is used to clarify the authors intent. Sometimes it is used to great effect, while other times it only seems to muddle the meaning of a passage. In Young Goodman Brown, Nathaniel Hawthorne uses objects and people as symbols to allegorically reveal his message to the reader. Nathaniel Hawthorne uses different people as symbols throughout Young Goodman Brown. The largest symbolic roles in the story are goodman Brown and his wife Faith. Both of the characters names are symbolicRead MoreSymbolism In Nathaniel Hawthornes Young Benjamin Goodman Brown995 Words   |  4 PagesYazan Al Khairy Michael Mendoza ENC1102 12/11/2017 Nathaniel Hawthorne is taken into account to be one in every of the greatest Americas anti-transcendental writers. Redolent symbolism and psychological inquiring into the darker sides of human heart, particularly guilt and sin ar the specialities of his writings. . Young Benjamin David Goodman Brown being the author’s one of the most vital short stories during which his preoccupation with the results of guilt and sin ar combined withRead MoreNathaniel Hawthorne s Young Goodman Brown989 Words   |  4 Pages Olivia Kim AP Literature Short Fiction Essay In Nathaniel Hawthorne’s 1835 allegorical, short fiction â€Å"Young Goodman Brown,† innocent, young Puritan of Salem Village, young Goodman Brown willingly leaves his wife and religion Faith and enters the dark forest, where he experiences a radical encounter that alters his ways of life. Throughout this short story â€Å"Young Goodman Brown,† Hawthorne reveals man’s inherent nature to stray and sin, due to man’s corruption of morality. Human fallibility, evenRead MoreBiography of Nathaniel Hawthorne 1123 Words   |  5 PagesThe tall and mysterious Nathaniel Hawthorne is a man of little understanding. We know him for being very secluded and alone much of the time. We also know he had many secrets that may have accounted for the gloomy tone in his novels. He was a writer who did not believe in the game of small talk and enjoyed losing himself to a world of this own creation. Many people might have thought that Hawthorne came off as rude and uninte resting, but they had no idea of the masterpieces that laid inside his headRead MoreSymbolism In Young Goodman Brown960 Words   |  4 PagesIn the short story â€Å"Young Goodman Brown,† the author Nathaniel Hawthorne shows the fragility of humans when it comes to their morality. Goodman Brown goes on a journey through the forest with the devil to watch the witches’ ritual and observes the evil in the Puritan society. He loses his faith as he sees the people he respects the most participating in the sinful ritual. Nathaniel Hawthorne utilizes setting, and symbolism in his short story â€Å"Young Goodman Brown,† to show how a person’s perspective