Saturday, August 31, 2019

Healthy and Safety Within the Setting Essay

You have a new member of staff starting and you are responsible for giving them all the information on health and safety requirements in your setting they need to be aware of. Prepare a document/presentation to give to them, which should include the following information: * A brief explanation of the relevant health and safety legislation * How you plan and maintain a healthy and safe environment * What factors do you consider when planning the environment to ensure safety for all. Health and safety legislation. Within the early years setting, we have a duty of care. This means looking after the children and keeping them safe when they are in our care. The health and safety at work act 1974 covers all employment settings within great Britain. The requirements within the act are that:- Buildings should be well kept and with the safety of who ever will be accessing it in mind. The environment as a whole should be kept safe and clean. All equipment should be stored in a safe place. The way in which the staff work should promote the safety of children. Health and safety within the setting. The will be policies and procedures covering health and safety within our setting. As en employee you should be aware of all of the health and safety requirements. The setting should be safe for everyone and not pose risk of danger or injury. A system of safe practice should be in place. Any chemicals or substances should be stored safely and out of the way of the children. All staff should be given the appropriate training and information on the health and safety of the setting and safety regulations. If any rotective clothing is needed then it should be provided free of charge. If and serious injuries or diseases were to happen then they should be reported to the health and safety executive. There should be first aid equipment provided. A representative of safety should be consulted about any issues affecting the work place. All employees should look after their own health and safety and the of the others around them, where their actions could affect others. The employees should cooperate with their employer on health and safety to ensure they keep a safe working environment. Within our setting. Within our setting we have daily checks covering all areas of the building. These are to be done at the beginning and end of each day. We have risk assessments as well which we use to prevent hazards. We keep all hazardous chemicals in the cupboard in the kitchen with a lock on the door. Also the children are not aloud into the kitchen. There is a gate with a lock on to stop them getting through. We have child friendly scissors which are only used under adult supervision. The cutlery that we provide the children with is plastic and so are their plates, bowls and cups. All the taps on the sinks that the children have access to have a block on them. This prevents them from getting to hot so the children cannot get burned. We have socket covers on all plug sockets. We do all the cleaning once the children have left the setting to prevent slips and trips. We have a lock on the front gate and back gate. This is so the children can not get out, but also so that nobody can get in without being let in. ll the radiators have covers on so the children cannot burn themselves on them. Any free standing unit’s the we have, have got locks on the wheels so they cant be moved or run over a child’s foot. We have things on all of the doors to prevent children shutting their finger in them. We make sure we think about all the risks within our setting and we address the problem to prevent an accidents happening. We have policies and procedures in place cove ring all factors of the setting, ensuring we make it as safe an environment for the children and employees as possible.

Friday, August 30, 2019

Hi-Value Supermarkets: Every Day Low Pricing Case Study Essay

Problem Statement Hi-Value Supermarkets located in the Centralia, Missouri area are faced with the problem of deciding whether or not to change their sales strategy to everyday low pricing. This has become an important subject for Hi-Value due to their loss in sales of the last few quarters, and a possible future loss in market share in their area. Hi-Value has three stores in the Centralia area and all are perceived as having a high market value in comparison to its competitors. They has attempted to determine the strengths and weaknesses in accordance to its competitors by conducting a survey and two focus groups which provided some very key results. Going further into this problem we must also assess whether all products within the stores should entail everyday low pricing, and if not all which ones. We must also determine how much lower the standard price will be set for all products in order to be considered everyday low pricing. The survey and focus groups also identified that the variety of pro ducts the consumers are looking for are not present as well, and that must also be assessed. Situational analysis Hi-Value Supermarkets have multiple key strengths with their current position in the Centralia market, and they must be considered when determining their next moves to attack this current problem. Having three locations within the Centralia area is a huge benefit with covering multiple geographic sectors. Especially when there is no other competing supermarket chain with that many stores in the area. The fact that they have had a strong market share from 1995 to 2002 with an estimated 23% share of the market in 2002 is also very important. Hi-Value is in the position where all they need to do is at the very least sustain their current positions and any increase in market share is just a bonus. Being the oldest supermarket in the Centralia area is a key strength because it makes them a well known and identifiable name. Their high quality products sets a standard that some of their competitors do not have building an important reputation within the community. Survey and focus groups ma de it very prevalent that most consumers think that their stores are very well put together, sanitary, and  up to date. Descriptions of other competing stores did not entail the same qualities which helps in consumer preference especially because they are purchasing consumable products. Although Hi-Value has many key strengths, there are still some attributes that hinder their chances of success in multiple sectors. Obviously their current pricing strategy is the largest problem for the store. Although their products are of high quality and most consumers seem aware of this, the high prices in many categories may not seem worth the trade off. From the survey of 400 Centralia residents 30% said Hi-Value prices were above average. The size of their supermarkets also poses as a weakness because they are smaller in comparison to many competitors which leads to less space for products. This means that it is more likely that a product has a higher chance of not being stocked and the consumer does not have as much variety to choose from. Each store has been renovated throughout the years, but they are still located in older buildings which does hinder their public image. With their current position, the company has multiple opportunities to focus on that could lead to future success. As the present time, there is not one food store in Centralia who advertises on television. By starting an advertising campaign after the decision on changes to be done to the store, Hi-Value has the ability to publicly announce their updated policies via television making the entire centralia sector aware. The ability to expand each store is also an option that may be worth investing in. Lack in variety was a very prevalent weakness that consumers pointed out and this could solve that problem. Centralia is also a very high traffic trade area in central Missouri leaving Hi-Value with a high opportunity to gain a larger consumer base if they make the right decisions to increase market desirability. There are three major competing stores within the Centralia area that must all be assessed and compared to when determining the right moves for Hi-Value to make. Harrison’s, Grand America, and Missouri Mart are all very different Supermarkets with a variety of strengths and weaknesses. As explained in its description, Harrison’s has a very positive image in the  eyes of its customers. Their store is 50,000 square feet which is over twice the size of Hi-Value’s average size. This gives them room to hold a very wide range of general merchandise. Their current strategy is also everyday low prices and survey results prove that consumers believe they have the lowest everyday prices which gives a current competitive edge. Grand America is a 39,800 square feet supermarket and has the newest building making it the most modern store in Centralia. The store is considered by Hall officials as a secondary competitor being highly regimented and lack innovative merchandising appeal. Their greatest product strength is the dairy department which is highly regarded by its customers. One thing to consider with this supermarket is that their competitive pricing strategy entails listing prices of their competitors for individual items. Missouri Mart is the food volume sales leader in Centralia. They are the main competitor of Superior supermarkets. Around 32% of Hi-Value customers shop Missouri Mart regularly and must be taken in the highest consideration when analysing competitors within the market. It is also important to note the key findings gathered from the two focus groups. Price was determined by both groups as the most important factor in store choice explaining a lot in the loss of market share that Hi-Value is facing. 20 of 24 participants also agreed that the quality of meat was the second factor in store choice. Hi-Value is ranked as a medium between its competitors. Produce quality, variety, and display is ranked third in importance and Hi-Value was ranked in the lower tier of those categories. Hi-Values best attribute in accordance to the focus group is their shopper convenience. Recommendation and Implementation My recommendation for Hi-Value is to remodel and expand all of their stores and implement an Everyday low pricing strategy. This strategy will be very costly upfront, but Hi-Value has been an existing store for a long time and in order to continue their existence they must evolve with current trends in the market. The two main problems that keep coming up are their lack in variety and high pricing. This recommendation would cover both problems and give them the ability to begin gaining market share from their competitors once again. This is definitely a strategy built for the long term and the  benefits may not be as noticeable at the very beginning, but it should be the most beneficial option for the future of the company. Multiple steps will be made in order for this strategy to become a reality. Each store must go through a construction process to expand and gain space which will take time and a possible loss in sales for the time being. This public construction will definitely be noticed by the consumers, and may help gain awareness of the companies changes. Updates in all store accessories should be implemented if necessary. This will increase efficiency for all aspects of the store and with a predicted increase in customer traffic it will be a necessary expense. Everyday low pricing should be set at a competitive level near Grand American and Missouri Mart prices but not to the point at which perceived quality is compromised. Due to each of its competitors having different strengths, it would be best to provide this pricing strategy for all products in the Supermarket. As stated in the text everyday low pricing also has the possibility of lowering operating costs with reduced inventory and handlin g costs due to more steady and predictable demand. It may also reduce labor costs related to less frequent temporary price reductions. It is also an option to conduct a local television commercial promoting Hi-Values positive new changes, but the possibility of this happening is determinant of how much expansion will end up costing.

Did General Haig deserve to be the Butcher of the Somme?

1 July 1916, Battle of Somme started, fought by the armies of the British and French empires against the German Empire. It took place on either side of the River Somme in France, and it ended on 18 November 1916. The battle caused millions of deaths and injuries between both sides. The war changed peoples’ thinking towards war. From a great adventure, to a bloody event. General Douglas Haig was one of the commanders from the British army in the Battle of Somme, the battle with one of the highest casualties in British military history.Some people called him â€Å"Butcher Haig† or â€Å"Butcher of the Somme† after his death in 1928, because he sent thousands of British soldiers to their death. But does he deserve the title? Or was he just doing his job and was there any misunderstanding in the battle? I will talk about the evidences and explain why many people view both sides and if he deserves the title or not. The offensive (Britain & France) conceived the idea a s a battle of attrition, attacking the Germans, the aim being to drain the German forces of reserves, although territorial gain was a secondary aim.On the first day of the battle of the Somme, Commander Haig’s army (The fourth army of Britain) lost 57,470 casualties, of which 19,240 men were killed, for only one day. The French had a â€Å"complete success† which collapsed the German Defenders in south of the Albert–Bapaume road. South bank of the German defense was made incapable of resisting another attack. They retreated to the north bank which abandonment of Fricourt was ordered. The German army went to the north bank and inflicted a huge defeat on the British infantry, which killed so many Britain soldiers.A lot of people called Douglas Haig the Butcher of the Somme. Here are some pieces of evidence to support this point of view. â€Å"The biggest murderer of the lot was Haig. I’m very bitter; always have been and always will be and everybody else t hat knew him. He lived almost 50 kilometers behind the line and that’s about as near as he got. I don’t think he knew what a trench was like. And they made him an Earl and gave him  £100,000. I know what I’d have given him† (Fred Pearson, commenting on Haig in a local newspaper in 1966) Pearson was a private on the Western Front.This suggests where Haig’s position was and the opinion of the soldier in the Front line. It also tells us that General Haig received a large amount of money and an Earl given by the loyal afterward. And although there were a lot of murderer (Commanders in charge) during the war time, but Haig led a large amount of the British army to death as they called him the BIGGEST murderer. This source was written years after the war in a local newspaper called Pro Venanic.It can be trusted because it was written by a person who was in the battle who experienced what the war was like and what Haig was doing. â€Å"We were completel y exhausted. † Haig wrote, â€Å"If the war lasted, our army defeat seemed certain. † He really believed that he had won the battle. Although the Germans had lost 680,000 men during the war and had retreated 10 kilometers back from their trenches. They human cost of the Britain and French were also very high. Especially on the first day of the battle, which lost a massive number of casualties in the war history?Which made the people bitter and angry especially the anger from the men in the Front line, seeing Haig standing kilometers behind them, thinking that he was being a coward, and the ones who lost their family and relatives on the 1st of July? P. Smith was also a private in the 1st Border regiment fighting on the Somme. He was one of them who called Haig a Butcher. He wrote this in his diary, â€Å"It was pure bloody murder. Douglas Haig should have been hung, drawn and quartered for what he did on the Somme. The cream of the British manhood was shattered in less than six hours.†From this quote, we can see that this person who is angry at what Haig did in the war. He wrote this on July 1916, which was the first month of the battle of the Somme. Given that over 50 thousands soldiers died on the first day, Haig as the leader of the team, P. Smith wrote, â€Å"†¦Haig should have been hung, drawn and quarried for what he did on the Somme†¦Ã¢â‚¬  in his own diary, since the diary was only written for himself to read, he wrote down all his feelings towards the war as a soldier and this source is reliable, because no one would tell a lie in their own  private diary, and he was actually there at the battle of the Somme and he saw thousands of friends and family killed.The source supports the point that Douglas Haig is the Butcher of the battle of the Somme. â€Å"Haig was a second –rate Commander in unparalleled and unforeseen circumstances. He was not endowed with any of the elements of imagination and vision†¦ And he certainly had none of that personal magnetism which has enabled great leaders of men to inspire multitudes with courage, faith and a spirit of sacrifice†¦ He was incapable of planning vast campaigns on the scale demanded on so immense a battlefield.†This was written by David Lloyd George, British Prime Minster during the First World War, writing in his War Memoirs (1935). It gives us an idea of General Haig’s planning of war and he was incapable to be a great leader as immense a battlefield. He also describes Haig as a â€Å"second rate commander† because of the high death count at the Somme. This source is reliable because given the fact that it was written by a Prime Minister of Britain during WW1. â€Å"I want you to understand that there is a difference between a rehearsal and the real thing.There are three essential differences: first, the absence of the enemy. Now turning to the Regimental Sergeant- Major what is the second difference? † Ser geant Major. † The absence of the General, Sir. † This source was written in a cartoon from the British satirical magazine Punch (February 1917) the purpose was to make fun of the generals as we can see in the cartoon. This source is very useful for us knowing more about General Haig at the time, in the cartoon, the major general is addressing the men before an attack behind the lines.This is also reliable, because it was written in 1917, which was after the battle of the Somme. And it gives out information about Haig and his team. John Laffin, an author in modern days, wrote in his history book, British Butchers and Bunglers of World War One (2003), â€Å"Haig and other British generals must be blamed†¦ for willful blunders and wicked butchery. However stupid they might have been, however much they were the product of a system which obstructed enterprise, they knew what they were doing.There can never be forgiven. † Although Laffin earned his living taking p eople on battlefield tours and researched the war entirely from the soldiers’ standpoint, however he wasn’t in the battle, as he didn’t see what really happened and what Haig was doing at the time, he knew and heard all the things in the history by others. So this source can be either reliable or not and it might not be so fair to Haig saying that he is a butcher. On the other hand, the second interpretation is that Haig was just doing his job as a general.Different people have their different evidences for that. â€Å"The truth is that those ruddy-cheeked, bristling-mustached, heavy- jawed, frequently inarticulate generals rose to challenge after challenge, absorbed weapon after weapon into their battle-systems, and adapted themselves to constant change with astonishing success. But no one cared to make a legend out of that. † This was written by a historian named John Terraine in his Study of the Somme. â€Å"The Smoke and the Fire† in 1980.†Å"The truth is that those ruddy-cheeked, bristling-mustached, heavy- jawed, frequently inarticulate generals rose to challenge after challenge†¦Ã¢â‚¬  Terraine was talking about Haig, although Haig made a lot of success during the war, no one realized it and no one cares about it to make a legend out of that. This might be supporting the point that he was just doing his job and he made a great success in the war. A Lieutenant in the Yorkshire Light Infantry who was gassed on the Somme and invalided back to Britain, writing in a letter to the Daily Express (21st December 1916, â€Å"During the first half of the war, our leadership was flawless – perfect.There was an obvious genius for pure generalship which has made Sir Douglas Haig fit to rank with any general of past or modern times. † This source says that Haig was a flawless leader and a genius. The writer says that Haig led his team and Britain to victory and he is the hero of us. â€Å"Which has made Sir Do uglas Haig fit to rank with any general of past or modern times? † This quote tells us that Haig was one of the best Britain leaders who had quite a lot of support from the locals. This source is also reliable because it was written in December 1916, right after the war ended.The author knew what happened, although he didn’t really saw what happened in the trench. Here is a photograph showing crowds welcoming Sir Haig home from France. It was taken on 12th April 1919, a few months after the war ended. This gives us an idea that a lot of people welcoming him back and they didn’t blame him of such a massive number of death in total. They treated him as a hero of Britain who led his army to victory and saved Britain. However, this might not be such reliable as the other evidences. A photograph cannot represent the whole thing.And the photo might not be real, or it was just created by the government to raise the support to Haig. A video is more reliable then a photo because we can see the start to the end. A photo is just a capture of one single moment. There might be some other things happened in the past or later. â€Å"Blaming Haig the individual for the failings of the British war effort is putting too much of a burden of guilt on one man. Haig was the product of his time, of his upbringing, education, and training and previous military experience.One argument goes that he was, ultimately, victorious and, even if he had been replaced would there have been anyone better for the job? Even on the Somme a German officer called the battlefield ‘the muddy grave of the German army'. † This source was written by S. Warburton, in an article in the history magazine, â€Å"Hindsight†, which takes a fresh look at historical issues. The magazine was published in 1998, many years after the Battle of Somme. This source suggests reasons Haig are not a butcher and we shouldn’t blame him too much.â€Å"One argument goes that he wa s, ultimately, victorious and, even if he had been replaced would there have been anyone better for the job? † He says that Haig is a great commander at the war that no other can replace him for doing a better job. He tried his best and put a lot of effort on the planning and war, so that Britain had its victory at last. This source was written in 1998. Although the author might not be seeing the war time, it is reliable and it can be trusted that Haig was doing a great job during the war.There are more and more evidences to support both sides of opinion. They have their own point of view that we can’t say that they are right or wrong. In my own opinion, I think that General Haig deserves the title the Butcher of the Somme. He sent 50,000 Britain to death just for one day. He didn’t know what a war is like. His plan failed. Although it was the experts’ idea, but he should consider it was a good plan or not before actually doing it. He really believed that he won the battle, but in fact he did not.The Germans lost 680,000 men in the war, but at the same time, the deaths of Britain and French in total had the same amount of people died of the German empire. Haig refused requests for extra hospital trains to be made available before the attack beg. His outdated tactics led to the war being even more prolonged and unintentionally prevented a victory over the Germans. He had no idea what a real war is. He thought he was successful, but he was not. He wasn’t prepared for war, used people who were inexperienced soldiers at all.July 1 was one of the most deaths in war in the war history. He repeated the mistakes opposite of what was said organized. He is the Butcher of the Somme, I think. Overall, there is still a debate between he is a butcher or he was just doing his job. No matter which side wins, there were still a large number of people died in the Battle of the Somme. A lot of people lost their homes, and lost their family. Alth ough it was General Douglas Haig, who sent them to their death, there might be some misunderstanding in between.

Thursday, August 29, 2019

The Bribery Scandal at Siemens AG Case Study Example | Topics and Well Written Essays - 1000 words

The Bribery Scandal at Siemens AG - Case Study Example The practice of bribery is perceived advantageous to parties involved since it enables them acquire business gains without having to meet expected standards, developing relationship with foreign officials or being favored by potential customers. In other instances, they can also benefits from reduction of the payouts involved, thereby resulting to increased profitability for the company. Other benefits derived by these companies from the practice of bribery are such as opportunity cost since money offered as a bribe in not considered to be in productive use. Siemens AG was involved in a case of corruption that involved bribery in 2006 and 2007, whereby this scandal involved company’s employees, who had established slush fund meant for facilitating acquisition of contracts. For instance, Siemens managers were convicted of embezzling company funds amounting to six million pounds in order to bribe foreign officials to acquire a contract involving natural-gas turbine (Akana, 1). H owever, the perception of the executives towards this case was that getting involved in bribery practice was worth it, since the employees were willing to break the law in order to gather huge profits. Other employees argued that this act was not a violation of any laws since it did not result to any personal gain; instead, it was aimed at enhancing Siemens’ positioning strategy. Nonetheless, their notions were not rational since breaking the law can never be for the right purpose; thus, despite, focusing on the benefits that to be derived from practice of bribery for the Company. Question number 2: Was the Board right in not extending Kleinfeld’s term even though he had performed well and was not personally implicated and explain? What virtuous and/or virtuous behaviors did he show with observable facts? Decision of board whereby they failed to extend Kleinfeld’s term can be considered personal due to lack of rational reason associated with the bribery scandal. This judgment is made based on considerations of the challenges that Kleinfeld was faced with as the CEO willing to rescue the company from the bribery scandal in order to sustain their growth. On the other hand, Kleinfeld had gained confidence on issues such as labor and management in the Siemens AG. Besides, there is need to understand that the scandal caused by bribery practice was not entirely Kleinfeld’s fault; in fact, employees were the once involved in the practice. The entire company should have taken the blame; instead of laying the whole burden on the CEO. The board should have considered that engagement into these practices was due to the influence increasing competition among companies, hence these illegal payments aimed at winning international contract was the only option for these employees in the emerging economies. Furthermore, Kleinfeld was not directly implicated in the scandal; thus, by the fact that he was responsible for behaviors of the employees, thi s case was out of his control. In fact, Kleinfeld was unaware of the unlawful practices that employees were engaging in within the company. In addition, the practice of bribery was hard to notice since there was commonality of spending funds amounting to four hundred and twenty million and they were unnoticeable or unquestionable (Akana, 1). Kleinfeld’

Wednesday, August 28, 2019

Catholic Church and the Death Penalty Term Paper

Catholic Church and the Death Penalty - Term Paper Example he issue of death penalty or the so-called â€Å"capital punishment† (from the Latin word ‘capitalis’ to describe â€Å"that which related to life, by which life is endangered†) [1] and how it has changed over time. Capital punishment has already been practiced since the ancient times. In Genesis 9.5-6, we find: â€Å"If anyone takes human life, he will be punished. Human beings were made like God, so whoever murders one of them will be killed by someone else.† [2] This was the very first formal declaration of the penalty of death ever recorded in the Judeo-Christian history. When the Israelites journeyed from Egypt to the Sinaitic Peninsula, the Lord gave them a code of legislation (mostly found in Exodus 21) (Ibid.) which prescribed death as the penalty for some acts: murder (Ex. 21.12); willful assault upon the parents of an offender (Ex. 21.15); kidnapping (Ex. 21.16); cursing someone’s parents (Ex. 21.17), etc. The Bible has mentioned several accounts where death has been a crucial part of legislation in the ancient times. But it has some exceptions in as much as it is strictly imposed: â€Å"But if it was an accident and he did not mean to kill him, he can escape to a place which I will choose for you and there he will be safe.† (Ex. 21.13) Thinking that death penalty is intrinsically evil, most people probably do not realize that it is legal and therefore say that it is â€Å"not approved† by the Church. On the contrary, the Church has a long history of approving it. In his City of God (Book 1, Ch. 21), St. Augustine of Hippo deems the imposition of death penalty as â€Å"not contrary† to the commandment â€Å"Thou shall not kill† and signifies approval of death penalty based on certain exceptions [3]. By this statement, St. Augustine mentions about God’s â€Å"explicit commission to an individual for a limited time,† (Ibid.) thereby exempting the individual from the killing â€Å"since the agent of authority is but a sword in the hand and is not

Tuesday, August 27, 2019

Satisfaction Essay Example | Topics and Well Written Essays - 500 words

Satisfaction - Essay Example The other patients had diets that could not satisfy the purpose of the research. To this extent I can authoritatively note that the results of the survey are valid and reliable to the extent that they are an accurate representation of the patient satisfaction. The survey questions were categorized on a scale of 1 to 5. The scale ratings connotations were as follows; The average satisfaction rate was 5/5 though there were disparities among the patients in terms of the level of fulfillment. The quality of food was rated, as the highest score with an average of 5 that was a 100% approval. Most of the patients noted that they had enjoyed the breakfast meal provided in the morning, but had certain reservations concerning the timing. Close to 80% of the patients noted that they liked the menu being served in the hospital. The workers, especially the tray passers received a 100% approval rating with most of the patients, noting that they were the best caregivers. I found out that most patients with dementia, cancer or diabetic patients did not enjoy the meal as the regular patients. I asked the patients to give their opinion concerning the food that was being provided in the hospital and the feedback had interesting outcomes. Seven of the patients noted that the food in the hospital was better compared to the others. Four of the patients noted that th e food in the hospital was worse compared to other healthcare facilities. The remaining one patient did not have an opinion and therefore could not make a comparison. I believe taste and preference for food cannot be homogenous and therefore cooking for many people can only be standardized. The average stay for the patients in the hospital is not more than five days and to the extent the patients are only provided with a week’s menu. Every patient is provided with a week’s menu upon arrival. A number of patients complained of the soup not being hot, however, the time the soup is cooked and when it is served takes a

Monday, August 26, 2019

The Culture of Poland Research Paper Example | Topics and Well Written Essays - 1500 words - 1

The Culture of Poland - Research Paper Example This research will begin with the statement that Poland has a total population of thirty-nine million people and is richly endowed with natural resources. In addition to the inhabitants of the country is good entrepreneurs, Poland has attracted numerous foreign investors, thereby making its economy dynamic. The country is a member of the European Union and is the sixth biggest country in the union. The main sectors supporting the economy include information technology, automotive electronics, food processing, tourism, and the banking. According to Skarzynska, the Polish people have a unique business culture where they are ambitious individuals who are hard negotiators and always eager to do business. They have also acquired western methods of business management and are bureaucratic. To successfully invest in a country and market your products, it is important to understand the cultural environment. Language is an important aspect of the people’s culture and is critical when c ommunicating with others. Comprehending the language of the people in a country is important when carrying out business with the inhabitants of the country or in daily general interactions. Poland is made up of four main ethnic groups: Poles, Germans, Belarusians, and Ukrainians. The Poles are the majority making up 96.7 percent of the total population according to a census carried out in 2002; Germans are 0.4 percent; Ukrainians and Belarusian are 0.1 percent each.

Sunday, August 25, 2019

Technology to Improve Internal Audit Research Paper

Technology to Improve Internal Audit - Research Paper Example Conclusion 7 Name of the Student: Name of the Professor: Course Number: Date of the Paper: Technology to Improve Internal Audit 1. Introduction The internal audit is defined as the process of an autonomous appraisal function that is established within the organization to evaluate and examine the activities as a service. The main objective of the internal audit is to assist the members of the organization to effectively perform their responsibilities. The end result of the internal audit is to provide the analysis, assessment, suggestion, direction, and information regarding the reviewed activities. The end objective is promoting control over the reasonable cost (Kagermann 4; Trenerry 266; Pickett 325). The primary role of the internal audit has undergone radical changes. After the introduction of Sarbanes Oxley (SOX) Act in the USA in 2002 the internal audit has started to redeploy the financial control auditing (Leung, Cooper and Perera 785). This paper focuses on how technology has improved the internal audit. 2. Literature Review 2.1 New methodologies in use The recent development in the technology has led to the use of more sophisticated methods for internal auditing in the organization. The methodologies that are currently in use are (Dittenhofer 462): Computer assisted audit techniques (CAAT) Expert System Analytical Auditing 2.1.1 Computer assisted audit techniques The most dynamic way of processing audit is the use of computer assisted audit techniques (CAAT). This technology is not a new one, but requires a continuous up-gradation to increase the efficiency of auditing account inventories, receivables, fixed assets accumulation, and accounts payable. This method consists of the process of downloading the subject files and testing these files irrespective of the computer system of the auditee. The CAAT process eliminates the hand processed and time consuming substantive testing. It produces the automatic computer generated working paper, which is displa yed on the basis of â€Å"by difference†. There are several other computer applications that enhance the audit operation, reduce the time consumed, and also increase the accuracy of the work (Dittenhofer 462-463). 2.1.2 Analytical Auditing The use of the analytical auditing procedure is the recent development in the process of internal auditing. This process leads to the development of the relationship between the operational or physical aspects and financial aspects. The procedures claim that there must exist some relationship and unless they exist, some mitigating circumstances must be there, or if not some investigation should be done to determine the reason of inexistence. The technique tends to find the areas that require more in-depth investigation process and also identifies the areas that require a very little in-depth investigation. This method can be used as the potential area of interest. Without the indication of the problem absence and further examination, this p rocess cannot be used in a positive way (Dittenhofer 463). 2.1.3 Expert System The procedure of the expert system is another development that enhances the operation of internal auditing. This procedure includes computer programs that are identical to human reasoning and can be used to alert the auditor to investigate certain situations or the audit activities that should be considered as the response to the situation that appears to be unusual. Hence, two capacities are displayed by the functioning of the expert system. Firstly, the system is built on the computer program that records information automatically and compares it to the standard information that is already present to find the situation that

Saturday, August 24, 2019

Influence of buddhism on asia Essay Example | Topics and Well Written Essays - 1250 words

Influence of buddhism on asia - Essay Example Buddhism is one of the older religions of the world and is considered a noble religion. It originated in India. Buddhism is a religion of tolerance and breeds’ compassion in its followers. This is reflected in the character of the people that have adopted it and has spread this philosophy to the religions that it has influenced. Buddhism spread to many parts of Asia and is still the religion of many countries in Southeast Asia and South Asia. There are close to four hundred million followers of Buddhism in the world today. Advent of Buddhism in India: The religious philosophy of Buddhism is founded in the teachings of Gautama Buddha, who is believed to have lived from 566 to 486 BCE. The word Buddha does not mean just the founder of the religion, but is a description of the person, who is the true follower of Gautama Buddha and has attained enlightenment and thereby freed himself from the cycle of birth and death.

Friday, August 23, 2019

Debate between a chinese Qing official and japanese meiji official Essay

Debate between a chinese Qing official and japanese meiji official concerning their policy toward the european influence and aggression in east - Essay Example The Western countries exercised hegemonic ambitions and even fought among themselves for prized colonies as their possessions. This period also saw two contrasting approaches in how to deal with the new world order. China had been a regional power for several millennia at around this time and saw no need to modernize itself. It prided itself on its technological, scientific, and military advances, discoveries, inventions, and innovations and thereby did not feel threatened by the growing influx of Western influence into Asia. China got complacent due to this imperial hubris and so did not take the appropriate steps to turn back European aggression into East Asia. Japan before the Meiji Restoration (September 1868 to July 1912) had been always a country that was mainly agricultural (poor), beset with local wars (due to the feudal system in which samurai clans had held attachment to their ancestral lands), weak militarily, and little or no technological development to speak of. Young reformers during the onset of the Meiji era saw Western expansionism as a threat and acted accordingly. They introduced reforms to the countrys political and social systems by adopting Western ideas to modernize Japan. China for several centuries had gotten used to being the regional power in the central Asian region. It had attained a high degree of development in its civilization by a number of world firsts, such as the civil service system, the invention of gunpowder, a unique system of writing, and an imperial system of highly-regarded examinations for entrance to government service. Its Confucian values and centralized, bureaucratic government allowed it to control large tracts of lands and its tributary system allowed it to collect raxes from the neighboring countries to help support its government bureaucracy and imperial treasury. In other words, the high civilization of China was attained without any significant external help or

Thursday, August 22, 2019

Db1 managing organizational change Research Paper

Db1 managing organizational change - Research Paper Example In order to maintain customer preference and ensure continued growth within the corporation, McDonald’s leadership introduced a business strategy based on maintaining the current customer and ensuring that these customers are able to get the preferred flavors and taste in all McDonald restaurants. This strategy saw the increase in the Company’s profits and sales. The company also introduced a new strategy that involved product development focusing on the entire market, which in turn increased the company’s market share, as many people preferred McDonald products (McDonald Corporation, 2013). This strategy focused on consistency of the company’s products via development of sophisticated supplier network operation and intensive distribution channel. By establishing a sophisticated supplier system and distribution channel, the firm has been in a position to attain product consistency and quality across the countries globally. As part of its planning process, the introduction of act like retailer or merchant imagine or think like brand motto helped the company to depend on conveying or delivering sales instantly and guarding brand name or status (McDonald Corporation, 2013). The service quality strategy involved acting like a retailer, but thinking like a brand illustrated the power of change and focus on service quality. Consequently, the franchise model ensured that the different units operated in a semi-autonomous way, which ensured that the brand is established in the international market. The focus of the organization is on the quality of the products and high level of service given to the customers. The use of the Barbie Toys with the happy meals repeatedly has ensured consistence and preference of the products by the consumers. These toys have become a useful segment for the collectors of both the McDonalds and Barbie toys (McDonald Corporation,

Tornado in Oklahama Essay Example for Free

Tornado in Oklahama Essay Tornadoes are violent rotating column of air extending from a thunderstorm to the ground. Tornadoes are known to cause a lot of destruction depending on how violent it occurs. Tornadoes are more common in the United States than any other country. United States receives more than one thousand two hundred tornadoes annually. Most tornadoes in the United States occur in Tornado Alley; an area including states of Oklahama, Texas, Missouri and Kansas. This piece of work will mainly dwell on comparison of data of tornadoes occurring in states of Oklahama, Arkansas, Kansas and Missouri. METHODS Quantitative Data Analysis This is the method used to correct this piece of work where the various portions of the data where collected from records Time series: the information used to conduct this study was done over a period of time where tornadoes frequency, fatality, injuries and number of deaths are indicated. RESULTS Compared with other states, Oklahama ranks number 2 for frequency to tornadoes, 7 for number of death,9 for injuries and 5 for cost of damages. If we compare this statistics to other states by frequency per square mile, Oklahama ranks number 2 for frequency of tornadoes, number 10 for fatalities, number 15 for injuries per square and number 4 for cost per area. The state of Missouri ranks number 8 for frequency, 12 for number of deaths, 15 for injuries and 9 for cost of damage. Comparing with statistics of other states by frequency per square mile, Missouri ranks number 13 for frequency of tornadoes, 14 for fatalities, 19 for injuries per square and 15 for cost per area. In Kansas we have it ranked 3 for frequency of tornadoes, 8 for number of deaths, 14 for injuries and 3 for cost of damage. In comparison with statistics of other states it ranks number 4 for frequency of tornadoes, 13 for fatalities, 22 for injuries per area and 8 for cost per area. Arkansas is ranked number 16 for frequency of tornadoes, 8 for number of deaths, and 14 for injuries 3 for cost of damage. When compared with statistics of other states by frequency per square mile, Arkansas ranks number 16 for frequency of tornadoes, 5 for fatalities, 7 for injuries per square and 16 per cost per area.

Wednesday, August 21, 2019

Coca cola and their internation marketing strategies

Coca cola and their internation marketing strategies Coca-Cola is one of the world leading and largest Company in the sector of beverages. It was established in 1886 by Dr. John Pemberton who was a pharmacist of Atlanta, Georgia USA. The brand has since become household drink in more than 200 countries across the world. Carbonate drinks are the single largest component in Coca-Cola Company which account for nearly 78% of the total volume sold in 2008. The company has more than 3000 products of beverages and has nearly 500 brands in its portfolio includes Coca-Cola or Diet Coke family, Coca-cola enterprise (CCE). Likewise, wide range of carbonates including Fanta, Lilt, PowerAde and sprite (Coca -Cola, 2008) Company profile: The Coca-Cola Company logo.svg Type Public (NYSE:  KO) Dow Jones Industrial Average Component Industry Beverage Founded 1892  (1892) Headquarters Atlanta, Georgia, United States Area served Worldwide Key people Muhtar Kent (Chairman and CEO) Products Coca-Cola Carbonated Soft Drinks Water Other Non-alcoholic beverages Revenue increaseUS$35.119 billion Operating income increaseUS$8.449 billion Net income increaseUS$11.809 billion Total assets increaseUS$72.921 billion Total equity increaseUS$31.317 billion Employees 139,600 (Source: Coca-Cola Company profile 2010) Coca cola in UK Coca-Cola first introduced in UK in 1900 when Charles Candler, son of The Coca-Cola Company founder Asa Candler, brought a jug of syrup with him on a visit from the US to UK. It was first sold in the UK on 31 August 1900. However, sale didnt go on frequently until the early 1920s. (http://www.coca-cola.co.uk ). The market of carbonate in the UK is normally dominated by relatively few companies. These are, in the main, subsidiaries of global corporation such as the Coca Cola Company and Pepsi CO. Mainly, the major brand of Coca -Cola Company is coke or simply Coca-Cola. Other major brands of Coca-Cola UK portfolio contains Diet Coca-Cola, Cherry Coca-Cola, Fanta , Lilt, Sprite, Dr Pepper and Schweppes. Dr Pepper has been on sale in the United Kingdom since 1982, is account to more famous among the young and teenagers peoples in the UK. The operations of the Company in the UK are categorized among CCE and Coca-Cola Great Britain (CCGB), where CCE is the manufacturer and distributor, likewise CCGB belongs to the brands which have more responsibility in the field of marketing (http://www.coca-cola.co.uk ). Coca cola in Nepal At first Coca-Cola was introduced in Nepal in 1973, which was imported from its neighbour country India. Local production of Coca-cola in Nepal was started in 1979, with the establishment of Bottlers Nepal Limited (BNL). Coca-Cola Sabco was provided the right of bottling from the Coca-Cola Company to Nepal in 2004. BNL has two main distribution channels in Nepal, which are situated in the capital city Kathmandu and Bharatpur municipality. The Marketing, Sales and Distribution strategy for BNL is mentioned as Refresh the Marketplace and contain a robust Consumer Response System to deal with the concerns, ideas and suggestions of the consumers. BNL is also dedicated to support the community through different programmes, mainly in the sector of health. In relationship with the local community, BNL also support by providing a Free Health Check-up Clinic at Bharatpur municipality (www.cocacolasabco.com). Company Strategy The Coca-Cola brand has been implemented the global marketing strategy. They are taking into account the whole world into the single market place and uniform marketing strategy was introduced by Coca-cola for many years, at present the trend is changing and various marketing campaigns are being prepared for the development of the Company in different regions of the world. Basically, decisions related to the Business are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided to expand its business in the global community. The Coca-Cola Company decided to take its operations around national boundaries and the research of its marketing was started in USA, china and other many countries of the global world. Due to the successful and efficient marketing research of Coca-cola, it was able to expand its business globally in different places of the global world (Source: www.thecoca-colacompany.com) Advertisement   If we consider on advertising perspective of Coca-Cola Company, advertising has more successful power to increase customers demand worldwide. Basically, advertising has to be in line with the domestic culture. An adapted marketing mix defines adjusting the mix with the established culture, geographic, cost-effective and other differences in different nations of the globe. Coca-Cola Advertisements in Nepal Radio Nepal. (Because it is accessible in most of the area in Nepal. Wall advertisement in rural area. Promotional activities such as sponsoring in a class football clubs of Nepal and organising International Cricket Tournament. Regional F.M. Station targeting young people in urban area of Nepal. (Source: www.cocacola.com.np). Advertisement of Coca Cola in Rural Area of Nepal. Coca Cola Advertisement in Rural Area of Nepal, Wikimedia Commons Figure: 1.1 Source: www.commons.wikimedia.org Advertising Strategy Coca-Cola realised that the communication media used in cities and urban areas would not work in villages because of low penetration of conventional media. The company ensured that all its rural marketing initiatives were well-supported by mouth to mouth publicity. Coca-Cola Advertise in UK Coca cola follow integrated marketing communication theory in developed and advance country. In UK TV advert carries a particular logo, images and message, then all newspaper adverts and point-of-sale materials should carry the same logo, images or message, or one that fits the same theme. Coca-Cola uses its familiar red and white logos and retains themes of togetherness and enjoyment throughout its marketing communications. Don caster Rovers Coca Cola Advert Piccadilly Circus London http://farm3.static.flickr.com/2046/2498475157_81d809fede.jpghttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmAhttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmA http://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmAhttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmA Figure: 1.2 (Source: www.flickr.com) This place is the most popular and historical place in the London. More than 100,000 people visit it each day. Marketing affects perception of customer. This type of advertisements has direct effect on customer perception from multinational and multicultural tourist in UK. They have different advertisement and different type of product in the base on different demographic and behaviours people. When we compare the coca cola and other carbonate soft drinks advertisements in this time we can get totally different between each other. Coca cola only highlight its name rather than other things, the product promote itself. Coca- Cola brand image and its perception between the competitors helps to mouth publicity all over the world. Marketing Communication theory and Coca-Cola Marketing communication is the systematise relationship between business and its potential market where the marketer assembles a wide and different variety of ideas, massage, designs, forms, media shape and colours both to communicate idea to and to stimulate a particular perception of Coca-Cola Company by individual people who have been aggregated in to their target market Coca-Cola use the number of Marketing communication tools for assemble such as personal selling, sale promotion , public relationship and advertisement. (Source: Smith, Berryet al, 1997) Communication strategy and business process in rural area in Nepal Coca Cola lunched simple wall Advertisement in Rural Area of Nepal. This has one of the simple communications strategies of Bottlers Nepal Limited. People who live in the rural area t havent any equipment of media such as TV, FM, Internet and good facilities of transport. Coca cola provides coke freeze to their consumer for selling their own product and they have strongly motivated to sell only their product. The model of Simple communications shows a correspondent sending a message to the receiver who receives and understands that message. Actually, real life is not simpler many messages may very difficult to get sense, fail to arrive or, are simply ignored. By understanding the needs of audience, as well as emotions, interests and activities it is vital to ensure the truthfulness and relevance of any kinds of message. Marketing System Input Processing Output Feedback Figure: 1.3: Marketing communicates process in rural place of Nepal. Market Segmentation in Nepal : In the past the market of Nepal was generally practiced the approach of mass marketing with variety of product. Due to the changes in socio-economic field and developments in transport and communication field Nepalese marketers are conscious in market segmentation. Such type of realization has reinforced by the marketing strategies of global Companies such as Coca Cola. The points which are given below describe the practices of market segmentation in the context of Nepal. 1. Non-systematic: generally, segmentation of marketing is not based on the research of systematic market. Previous experiences, management feeling and strategy of competitors have inclined marketing segmentation. 2. Variables for Segmentation: Different types of variables mainly applicable for consumer market segmentation are as follows. Geographic Demographic Psychographic Behavioural 3. Lack of Information: Generally, Nepalese marketers require complete information about the characteristics of consumers. They lean to regard research of marketing as a wasteful cost. This has embarrassed the effective evaluation of marketing segmentation in terms of their attractiveness and suitability. Risks are not research properly. 4: Government Policy: Policy of government in Nepal is not very supportive for marketing. They do not observe businessman as collaborators for development. Limitations for movement of goods and controls have discouraged the segmentation of market. 5: Lack of Ethical Considerations: considerations on environmental and welfare are generally disregarded for market segmentation in the context of Nepal. Points which are mention above clearly indicate that the concept of market segmentation is at a preliminary stage in Nepal. The importance of market segmentation is expected to enlarge in the coming years. Target market of Coca-Cola in Nepal Coca-cola targets the 15-40 age groups and is consumed by both men and women. It is really famous in young generation in Nepal and enormous chance of showing off your coolness attitude towards the opposite sex. It is also famous and widely used in restaurant, parties and social occasions. Market share and sub product of Coca-Cola in Nepal According to the Bottlers Nepal, it is planning to make the investment nearly $10m in the next three years to increase its operations of bottling and commence a brand of mineral water for the market. The bottler of Coca-Cola product in Nepal will use the resources to modernise its bottling plants in the capital city Kathmandu and Bharatpur municipality. Coca-Cola Sabco, one of the bottling partners of Coca-Cola Company, has invested nearly $45m in the last five years, and produces more than one million bottles of carbonated soft drinks every year. According to global marketing research firm ACNielsen Coca-Cola has a 67.8% market share in the field of carbonated soft drinks business of Nepal. Market segmentation in UK Beverages items of the coca-cola Companies are generally for all customers. Generally, there are some products, which are targeted to the specific customers. For example, diet coke and soft drinks are targeted to the customers who are older in age, normally between the age of 25 and 39. PowerAde sports water aim those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink aim to those children whose age is between 5 to12. Positioning Positioning is the method of generating the image the product holds in the mind of customers, relating to competing products. Coca cola and Pepsi cola both of them make soft drinks, Pepsi cola may try to compete but they will still be seen as down market from coke. Coke has been situated on the process of positioning by direct evaluation and has located their products to promote their target markets. Most of the people produce an image of a product by comparing it to another product, thus evident through the famous battles between Coca-cola and Pepsi cola items. Product life cycle: While concerning to each and every product or service ever positioned before the consumer i.e. in the long term basis all the existing products and services are quiet. So most of the product may bear, grows, matures and dies. So in the business-related market place products and services are produced, started and introverted in a process which is known as Product Life Cycle. To be able to market its product perfectly, a company should be conscious with the product life cycle of its product. Normally, the standard product life cycle should have five steps which are development, introduction, growth, maturity and decline. In the case of Coca-Cola presently it is in the stage of maturity, mainly it is supported by the fact that they have a large number of loyal groups of regular customers. Coca-Cola presently in the maturity stage in UK but it has still growth stage in Nepal. C:Documents and SettingspoudelnDesktopimages[3].jpg Figure: 1.4; Product life cycle Financial Market share of Coca -Cola Company in UK Coca-Cola Company has calculated strong second-quarter profits. In 2010 total profits was $2.37 billion up 16 percent from a year ago and closely above forecasts of $2.3billions. The share price of beverage maker was reached 2.3 percent in the first fifteen minutes of New York trading. Total revenues growth up 4.8 percent to $8.67 billion. Between them the best growth markets was Brazil, where as total sales volumes were up 13 percent, and India, up 22 percent since 2009. (Source: bbc.co.uk/news/business, 2010 report) Competitors Analysis Coca-Cola Enterprise is known as the subsidiaries of the Coca-Cola Company. In 2008 carbonate of UK was esteemed nearly  £6billion; in which Coca-Cola hold nearly 60 percent value in the sector of retail and on-trade. According to mintel (2008), Britvic soft drink recognized as UK subsidiaries of PepsiCo and is known as the main competitor was 2nd place in the field of market shares of 15 percent retail sales. Flagship products of PepsiCo in soft drinks categories are Pepsi, Pepsi Max, Diet Pepsi, Gatorade and Mountain Dew, and the company of Coca-Cola also owns Tropicana and Dole, the worlds leaders in fruit juice. GlaxoSmithKline PLC, a giant in the sector of healthcare brands, is the 3rd largest carbonate drink and is also on a different level from most drinks companies in UK. Likewise, the company also focused in medicines and oral care, also on other three famous drinks items such as Lucozade, Ribena and Horlicks. Coca-Cola Enterprises had a turnover of  £1.43billion in 2006. Likewise Britvic PLC recorded total branded revenues of  £716.3m, up by 5.7 percent on 2006. John Sicher (2009) stated that Coca-Cola was the number one brand with nearly 42.7 percent in 2008. Similarly, PepsiCo was 2nd, with 30.8 percent; therefore these market shares for both of them have quietly decreased from the end year 2007 to 2008. The volume of Coca-Cola was also decrease by 1.0 percent since 2007, whereas the volume of PepsiCo products was increased by 0.3 percent. Zero coke is also one of the most significant products of KOs new innovations. Such types of beverage items are marketed like as calorie-free version of Coca-Cola model, by omitting the label of diet. (Source:www.ivythesis.typepad.com) Top ten Companies of Soft Drinks in 2009 by market share are given below. Coca-Cola ( bottling partners) PepsiCo ( bottling partners). Nestle. Suntory. Dr Pepper Snapple. Red Bull. Danone. Kirin. Asahi Breweries. Ito En. (Source: www.financenews.co.uk) Coca-Cola Company has taken its spot as No 1 Company in annual ranking of the 100 Best brand of the global world followed by the different Companies like IBM, Microsoft, Google and GE. The report prepared by the Inter brand which was uses by making combination of analysts projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value of the year 2010 approximate that Coca-Cola brand value at about $70.5 billion, up by 2% since 2009, Top 5 Global brands in 2010 Ranking Name of the Companies Total Brand Value ($) 1 Coca-Cola 70.452 millions 2 IBM 64,727 millions 3 Microsoft 60,895 millions 4 Google 43,557 millions 5 GE 42,808 millions (Source: The Himalaya Times, 2011) Figure Source: 1.5: (Top 5 Global brands in 2010) In most of the countries of the global world the market share of Coca Cola and Pepsi cola might be 50-50, but in the case of Nepal, the structure of the market share would be 3:1. Then the actors which are credited for this data of the market share of the Coca Cola Company may not be determined easily. As far as we know, those factors should be the management and the quality it has maintained. (Source: www.ktm2day.com). In the case of Nepal quantity of production and distribution of Coca-Cola product was not constant before a couple of years because of the political situation of the country. Political parties and the workers went on for a strike all over Nepal in Bottlers Company which was directly affected to the distribution and production. On the other hand, In the case of United Kingdom the market of the carbonate is dominated by relatively few companies which are subsidiaries of global corporations such as the Coca Cola Company and Pepsi Co. In fact, Coca-Cola, BSD and own label alone report to make fit over two thirds of the carbonates market volume in the United Kingdom. Market share of Coca cola by area Area NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST ASIA AFRICA Volume 30% 25% 22% 17% 6% RANKING 1 2 3 4 5 Figure: 1.6 (Source: Business plan on coca-cola 2010) Financial objectives Coca Cola Enterprises announced long term financial objectives on 7th September 2010 are given below. Growth of revenue will be 4% to 6 %; Operating income growth of 6% to 8 %; Income of per share growth will be in a range of high single-digit. Return on invested capital improvement should be on 20 basis points or more per year. Marketing Strategy Marketing strategy of Coca Cola enables to be the responsible company to gain goodwill of the customers of the global words. When we ask anyone who are living at any part of the global word they know and test coca- cola or not, they will say yes. Coca- Cola products are determined not only to make great drinks, but also to contribute to those peoples who are living around the global world, through its Commitments in the sector of education, health and safety, wellness, and diversity. Coke strives to be a good national, constantly shaping the decisions of business to improve the quality of life in the neighbourhood in which they do their business. Processes of Communication of coca-cola in UK. The processes of communication in Coca-Cola are given below: Message conceived decision can help to send message and provide reasons why. Message encoded information for notice and what type of layout should be more reliable and most useful etc. Communications medium selected in this type of notice. Message decoded language and knowledge should be used to send out the original message. Message interpreted which deals with meaning of notice, different ideas of recipients. Feedback supplied feedback should be supplied to sender, for example opinions, response etc. The diagram given below shows the sample of the process of communication of coca-cola. N N Message . Feedback Figure: 1.7: Process of marketing Communication (source: Schramm 1955) Recommendation an online strategy (for promotion) Form the above study and e-market research; I would to like recommendation for coca-cola company, which might be key point for success on future Website Design: E-marketing is the new and important way to build customer perception over the brand, it is important to develop attracting, informative and encouraging website page to the customers for any brand. While, the use of internet in Nepal is increasing dramatically, it is good idea for Coca-Cola Company to develop their own web site with different kind of information, ideas, promotion tools, and opportunities etc. It has multiple advantages such as; E-commerce is available 24 hours and 7 days a week, which can be used for product information and promotion. It is easy to locate merchandise and easy to change its layout in low cost and time. Face book and yahoo in Nepal is being popular day by day, it might be good idea if the Coca-Cola Company Nepal, add there advertisement in Face book web page. It will really helpful to promote their product in Nepalese market. Salesforce.com The Sales Cloud and the Service Cloud, our applications for sales and customer service (also known as customer relationship management or CRM. Force.com, our cloud platform for building and running business apps , Chatter, our enterprise collaboration application. Salesforce.com is the website which helps to manage the customer service database by establishing social and business networking with its stakeholders. E-couponing and group on Addition Recommendation for Coca-Cola Coca Cola Company should try to give more priority on its infrastructure in the market to facilitate their consumers. As the conclusion of the study conducted by the international firm Nepalese people Coca Cola Company should produce coca cola product according to the local demand and different age groups. Marketing team who are devoted for the development of Coca Cola Company should focus to increase the availability of Coke in rural areas. Most of the young generation like to drink coke two regular bottles at same time, so to provide more satisfaction to them Coca Cola Company should introduce disposable bottle of half litre. Conclusion Coca-Cola is one of the words famous and largest company in the world, which was established in 1886 by Dr. John Pemberton, More than 200 countries, near about 3000 products of beverages and has nearly 500 brands in its portfolio, includes Coca-Cola or Diet Coke family, Coca-cola enterprise (CCE). Introduced in UK in 31 August 1900, import from US. However sale didnt go on frequently until the early 1920s Coca-Cola was introduced in Nepal in 1973, which was imported from India. Local production of Coca-cola in Nepal was started in 1979. They are taking into account the whole world into the single market place and uniform marketing strategy was introduced by Coca-cola for many years. Coca Cola lunched simple wall Advertisement in Rural Area of Nepal, Coke realised that the communication media used in cities and urban areas would not work in villages because of low penetration of conventional media. The company ensured that all its rural marketing initiatives were well-supported by mou th to mouth publicity, Coca-Cola has a 67.8% market share in the field of carbonated soft drinks business of Nepal, Face book , yahoo and other online activities as might be helpful to promote their product in Nepalese market The marketing communication system is more complicated in Nepal rather than other developed country like UK. Coca cola and Pepsi cola both of them make soft drinks, Pepsi cola may try to compete but they will still be seen as down market from coke

Tuesday, August 20, 2019

The Discipline Of Human Geography

The Discipline Of Human Geography Geographical knowledge has a long history in human development. Throughout the history of geography, it mostly involved developing knowledge of the physical features of the world but this history is itself a kind of presentation of human history. In the 19th Century, geography became formally regarded as a discipline, and human geography became established as an essential branch of the natural science; it refers to both geographical information and human activities, i.e. it includes both human geography and physical geography (Johnston, 2000). This essay firstly discusses the meaning of the discipline human geography. Following this, it describes how human geography relates to development. Subsequently, it assesses the key themes/issues relevant to development as explored by scholars, and studies the research techniques used by researchers in this discipline. Finally, it gives an example of a published piece of work stating how it is relevant to our understanding of contemporary deve lopment. 1 The discipline of human geography Geography can be divided into two major parts: physical and human. Both are branches of natural science, which encompass the study of the living world. Physical geography mainly deals with the processes of the atmosphere, biosphere and ecosphere, whereas human geography studies people, culture, population distributions, the urban environment, etc. It studies many cultural aspects and how they relate to their environment as well as why people migrate and how this impacts on their culture. Human geography is special in that the findings of the study of human geography may vary over time. 2 Human geography and development Marston et al. (2005) referred to human geography as incorporating several sub-disciplines, such as globalization, urbanization, the environment and migration. These are interrelated as the condition of one of these can be reflected in the development of another. Human geography discusses the profound interaction of cultural, environmental and social evolution, and considers the views that societies adopt in addressing these issues (Robinson, 2006). Thus, the core of human geography engages directly with change and development, but can be extended to deal with the economic, social, institutional and environmental dimensions of sustainability. Development can present diverse patterns, each with its own characteristics, as the different aspects of development, i.e. culture, economy and politics vary all the time. We can consider all these changing patterns as the results of development. The factors in development interact with each other, and change in one field can affect another or lead to changes elsewhere. Development transforms peoples lives, and as a result, development gradually alters human geography, particularly the aspects of human lifestyle, the political environment, the economic situation and even nature. Thus, the human geography of a place is its phylogeny, and that is how human geography relates to development. 3 Key themes/issues relevant to development Human geography is an incomplete discipline without considering development, to which there are various branches, such as culture, economics, politics, health and history. However, we will discuss these aspects under the headings generally adopted by researchers, as below. 3.1 Culture Culture is the norms and practices of people in particular places, and it encompasses language. It also reflects the region of settlement and other phenomena that may change or remain consistent. The first traces of the study of various cultures in different regions appeared in early 20th Century. At that time, the study of culture study was considered as an alternative to environmental determinism, which argued that human beings and societies are determined by their environment. It focuses on describing and analyzing the ways language, religion, economy, government, and other cultural phenomena vary or remain constant from one place to another and on explaining how humans function spatially (Jordan-Bychkov, et al 1994). Culture is a profound condition and is related to a region, and it has a significant impact on regional development. On the other hand, development can greatly affect cultural norms. The interaction of culture and development is just one aspect of human geography. 3.2 History History is the study of a wide variety of topics, including physical, theoretical, human, fictional and real geographies as well as the past. Historical geography mainly discusses how a place or region changes through time, how people interact with their environment and how the cultural landscape is created. In essence, human history is the phylogeny of people, while human geography is the study development. 3.3 Globalization Globalization is the process of worldwide integration derived from the interplay of world views, products, ideas and aspects of culture. It reveals the interchange of social and cultural forces, including economics, politics and religion. The Economics, politics and religion play an important role in the development of a region. (Al-Rodhan, R.F. Nayef and GÃ ©rard Stoudmann. 2006) Furthermore, the regional conditions of these factors are products of development. Advances in telecommunications, transportation and Internet business are key factors of globalization, and so development involves, in particular, industrial progress and national or international trade, and studying the close relationship between the environment, the economy and real estate. Trade is the exchange goods and services, and the ensuing economic development can improve the standard or quality of life; real estate is a reflection of the extent of urbanization. Therefore, only with all these developmental aspects can globalization become realized. 3.4 Migration Migration is the movement of people from one region or country to another, where they are not locals but settle there. Economic migrants generally seek better education, job opportunities, life conditions and so on; the status of development in the home nation/region is the most crucial factor in immigration. Political migrants generally seek freedom from oppression. Some migration is based on other, more personal reasons, and may be the product of culture and tradition. Immigrants can bring new changes and such interplay or intercommunication partly contributes to the evolution of human geography. 3.5 Urbanization Urbanization is the development of cities, and many rural migrants concentrate in cities, resulting in the physical growth of the urban environment. The structure and experiences of the urban landscape are crucial to human geography. Urbanization is closely linked to modernisation, industrialisation and the sociological process of rationalisation. During the process of development, cities and towns grow, and urban population around the world have been soaring. Urbanization is not just a social phenomenon; rather, it is a historic reform of human behaviour on a worldwide scale. The rapid growth of some big cities, such as Chicago in the 19th Century and Tokyo in the 20th Century, is largely the result of rural-urban migration; it is commonplace in developing countries. People living in cities can take advantage of diversity, proximity and competition in the marketplace. With all these factors, the urban environment can develop rapidly. 3.6 Environment Environment is a subfield of human geography and a reflection of development. Specifically, transformation of the environment is a result of physical and biological factors caused by the interactions of culture, customs, politics, industry and other aspects, i.e. development. Being part of human geography, the environment changes during the development process, and these changes also affect human geography. 4 Research techniques used in human geography 4.1 Social surveys Social survey is a crucial method in obtaining human geography information. The object of the study of human geography is to comprehend the social environment, and in this, social investigation is key to understand the cultural landscape and social phenomena clearly, scholars use social investigation as a means of collecting information and opinions relating to particular social events or trends. To garner the views and thoughts of people, researchers can conduct surveys among the target population. Social surveys also entail consulting historical data or other materials to develop a picture of change, and thus, through social investigation, we can understand both the past and present ages better. 4.2 Document collection Documents represent a priceless treasure of human history and geography, and can reveal the experiences and the scientific and technological achievements of ourselves and our predecessors. Current documents can be classified as paper and non-paper materials. Paper materials often refer to books, journals, reports and other data sources, from which people can gain knowledge of human geography. Non-paper materials mean the Internet, where researchers can access knowledge mostly relating to the present era. Searching on-line libraries or particular website-based information resources can assist in gathering a great deal of information quickly. With the development of science and technology, the means of document collection will become more diversified. 4.3 Exploiting data sources Our predecessors left much precious information about human geography. We contemporary people can gather these materials together, assess them, compare them and draw conclusions from them. As a result, we can learn of the development of human geography. Examining historical data can help us understand the differing features of human geography in different regions. Through assessing the differences between historical and current data, researchers can determine how people, culture, economics, politics and other factors have varied over time, i.e. what changes have occurred in a location, what kinds of inhabitants have ever lived there and what traditions they had and have. All the information can be found through careful organization and collation of the data. These methods are different from but complementary to surveys and document collection, but involve a great deal of effort in handling the data. 4.4 Spatial analysis Spatial analysis can be used in complex cases, and involves defining the varying spatial locations of the entities being studied. Applied to human geography, spatial data analysis can reveal population distribution patterns, the densities of structures at the human scale and spatial population dynamics. The characteristics of these issues are constantly changing in line with human development. Scholars often establish models by using spatial data to analyse the factors that impact on population distribution, etc. Spatial analysis contributes to assisting a deeper comprehension of the features of human geography, taking a spatial overview of the dynamics of population structures resulting from development. 4.5 Interviews Interviewing stems from the desire to know more about the people around us and to better understand how the people around us view the world we live in.(Seidman,1998) Thus, interviewing is most effective when the goal of the given research is to gain insight into the subjective understanding of those around us. In the past, it was uncommon to use interview as a method to study human geography. Gradually, researchers realized the importance of peoples social background, education, cultural and traditional norms in decision-making. Only through interviewing special groups of people can researchers identify the factors that influence behaviour. In underdeveloped regions, people there may not be literate, and so interview is the best method for obtaining first-hand materials to study their history and culture. Not only can researchers learn about specific events in development, they can also gain insight into peoples interior experiences, specifically how people perceive their world and h ow they interpret their perceptions, and how events are affected by their thoughts and feelings. In this, researchers can understand the process of an event instead of what just happened and how the subjects reacted to it. 5 One example illustrating how human geography is relevant to development An article entitled Progress in Human Geography by (Radcliffe 2004) discusses the evolution of human geography, and argues that global networks and human rights are related to this discipline because it is now clear that these two factors have a great impact on national development. This is just one example of many, telling us that the development of one country is inextricably linked to human geography. Conclusion Human geography is a representation of economic, political and historical development, and it examines the interplay between people and the built, rather than the natural, environment (although environmental impacts are considered). The interaction of a wide variety of factors drives human history to move on, as people seek to improve their lives and raise their living standards. A multitude of changes have occurred and will continue to occur as human behaviour changes, resulting complex contemporary societies in which cultures and identities are transformed. Thus human geography is the study of the change, formation and transformation of people and nations over time, or the taking of snapshots of particular human events, behaviours or activities.

Monday, August 19, 2019

The Black Death Essay -- essays research papers

A plague is a bacterial infection that can take on more than one form. One of the greatest plagues that have stricken mankind throughout history was the Black Death. The Black Death was the outbreak of the bubonic plague that struck Europe and the Mediterranean area between 1347 and 1351. This plague was the most severe plague that hit the earth because of its origin (the spread), the symptoms, and the effects of the plague.   Ã‚  Ã‚  Ã‚  Ã‚  Scientists and historians are still unsure about the origins of the bubonic plague. Medieval European writers believed that it began in China, which they considered to be a land of almost magical happenings. Chroniclers wrote that it began with earthquakes, fire falling from the sky, and plagues of vermin. Like medieval travel literature, these accounts are based on a number of myths about life in areas outside of Europe. It now seems most probable that infected rodents migrated from the Middle East into southern Russia, the region between the Black and Caspian seas. The plague was then spread west along trade routes. Plague moved quickly along the major trade routes. From Pisa, where it had arrived early in 1348, it traveled to Florence and then on to Rome and Bologna; from Venice it moved into southern Germany and Austria; and from Genoa it crossed the Tyrrhenian Sea to Barcelona in Spain and Marseilles in France. It continued through the towns of southern Franc e, reaching Paris. From there the contagion spread to England and the Low Countries. Parts of Europe were initially spared the epidemic. Milan was almost unique among the major Italian towns. The lord of the city closed the gates to travelers coming from plague areas, and few people died. Many parts of Germany and Eastern Europe also escaped the epidemic in 1348 through 1351. Probably because of their relative isolation, Bohemia, Poland, and central Germany experienced no plague before the 1360s and 1370s. The people from these vast countries did not know this was carried by vermin, so they were scared of what they could do and could not have done to acquire the plague. This made the disease spread easily.   Ã‚  Ã‚  Ã‚  Ã‚  In bubonic plague, the first symptoms are headache, nausea, vomiting, aching joints, and a general feeling of ill health. The lymph nodes of the groin or, less commonly, of the armpit or neck, suddenly become painf... ... destroyed people and not possessions, the drop in population was accompanied by a corresponding rise in per capita wealth. Large increases in spending in the towns at this time are well documented. Profits, however, for landlords and merchants declined as they found themselves having to pay higher wages and getting less when they sold their products. Governments were forced to adjust to the social disruption caused by plague. First local governments, and then in the case of England, the monarchy, attempted to regulate the movement and price of foodstuffs as well as wages paid to laborers. The English Statute of Laborers of 1351 tried to hold wages at preplague levels. Similar statutes were passed in various parts of France, Germany, and Italy. Landlords tried to collect higher fees from tenant farmers as a way to increase declining incomes. Unrest among the peasants was one of the major causes of the English Peasants' Revolt of 1381. The English rebels objected to high payments to landowners and legal limitations on the rights of some peasants. Economic and political unrest occurred in most parts of Europe during the second half of the 14th century.  Ã‚  Ã‚  Ã‚  Ã‚  

Sunday, August 18, 2019

Othello: Emilia’s Metamorphosis Essay -- Othello essays

Othello: Emilia’s Metamorphosis  Ã‚        Ã‚   In his tragic play Othello, Shakespeare endows the minor character Emilia with some important functions. Her character, which changes dramatically in several ways toward the finale of the play, is the topic of this essay.    A.C. Bradley, in his book of literary criticism, Shakespearean Tragedy, defines the character of the ancient’s wife:    Few of Shakespeare’s minor characters are more distinct than Emilia, and towards few do our feelings change so much within the course of the play. Till close to the end she frequently sets one’s tooth on edge; and at the end one is ready to worship her. She nowhere shows any sign of having a bad heart; but she is common, sometimes vulgar, in minor matters far from scrupulous, blunt in perception and feeling, and quite destitute of imagination. She let Iago take the handkerchief though she knew how much its loss would distress Desdemona; and she said nothing about it though she saw that Othello was jealous. (222)    Emilia is not mentioned in the play until the initial furor of the first two scenes subsides. Brabantio’s rage, among other reasons, necessitate that Desdemona live with Iago and Emilia during the Moor’s campaign in Cyprus against the Turks. Later, while awaiting the arrival of Othello’s ship at the seaport of Cyprus, Emilia is sharing the company of her husband and Desdemona. She shows herself mentally unfit to fight off the verbal attacks of Iago, which are demeaning to her: â€Å"her tongue she oft bestows on me†; â€Å"chides with thinking†; â€Å"Bells in your parlors, wildcats in your kitchen / Saints in your injuries, devils being offended.† So Desdemona intervenes on Emilia’s behalf with: â€Å"O, fie upon thee, slanderer!† dir... ... with Cassio! (5.2)    Then she accuses him of causing murder: â€Å"And your reports have set the murder on.† Emilia is aware that she is violating social convention here: â€Å"’Tis proper I obey him, but not now.† This violation costs her dearly. Emilia’s stunning interrogation and conviction of her own husband as the evil mastermind behind the murder results in Iago’s killing her. She becomes a martyr for the cause of truth and justice. Quite suddenly she is transformed into a heroine of the play!    WORKS CITED    Bayley, John. Shakespeare and Tragedy. Boston: Routledge & Kegan Paul Ltd., 1981.    Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.      

Saturday, August 17, 2019

A comparison of the contemporary labour and conservative parties in britain

The long history of political rivalry in Great Britain has always been between the Conservative and Labour Parties. National leaders who were representative of both come and go in the same way as the popularity of both parties rise and fall over decades.Labor Party’s Tony Blair was able to bring back the party into the limelight where it was previously before 1970s. Its close rival party, the Conservatives has enjoyed the prestige during the seventies when the Labour Party made countless mistakes, or shall we say unsound decisions on labor issues and policies.CNN News called that particular labor issue as the party’s â€Å"tailspin† which includes Labor-spending policies, which brought Britain to an economic situation where it shamefully needs to seek for the assistance of the World Bank through a bailout loan (Blystone, Richard). A year called â€Å"Winter of Discontent† which ran from 1978 to 1979 turned the popularity of the Labour Party upside down. Th e worst thing that could ever happen as a consequence of the yearlong discontent was to lose the seat in the next election.The Labour Party was losing support as more and more people go to the streets and join rallies. That year, there were about 4.6 million workers to go on strike causing the British economy around 29 million workdays. Part of the protests against the Labour government was to let their garbage remain uncollected in the streets which indicate that no one would want to go out work during those days.In 1980, the Labour Party’s fear of losing the election came as had never been expected after rumblings of discontent with William Hague's leadership. Margaret Thatcher of the Conservative Party beat the Labour’s representative in the national elections. It was also important to mention that the Conservative Party won a majority of 33 seats in the Parliament. After Thatcher’s victory, the Labour Party did not have any chance of winning over the Conserv atives for 18 years.Thatcher was the first woman in the British political party who work hand in hand with John Powell to bring the Conservative Party into a strong political party after losing in the 1974 elections. Conservatives have also undergone erratic relationships within the party, members come and go and move to and from other parties especially on cases where there are major disagreements in its member. With Powell and Thatcher, things got better this time. Their strategy to bring back the popularity of the Conservatives was to take the opportunity to win the hearts and trust of the people during the â€Å"Winter of Discontent†.They made use of the media to make people believe that the government should not in any way have an involvement in the social and economic matters. â€Å"Thatcher constructed a new social base of support for her party that came less from the traditional conservatives' backers, the upper classes and landed gentry, than from the middle classes and skilled workers who felt increasingly discontent and unrepresented by the traditional policies and orientations of the two major political parties† (Rasmussen, et.al. 1995).Thatcher’s gained popularity through the Conservative Party enabled her to win the 1979 elections first, because of the discontent of the people on labor issues the year before the elections. Second, it might have been because the people wanted another leader outside the Labour government since the latter was not able to make labour concerns a priority in running their government. Lastly, the British have known Thatcher as directly opposed to the labour ideas of the Labour government and of course a campaign have promised the people to have such labor disputes a priority in the next elections which they won.Thatcher was a witty leader in his own right. She won the 1983 elections after having it scheduled at the time when victory over Falkland Islands against Argentina was still fresh. Timely wit h the British economic growth, Thatcher still swept the 1987 elections which let her stay in power until 1990.   But Thatcher failed to bring the Conservatives back in power in the 1990 elections. Although Thatcher was undoubtedly popular at that time, and that Thatcher was known for her sound leadership in dealing with the internal conflicts within her own party, John Major brought her down this time.There were issues which attributed Thatcher’s lost of support from her own party because of her hesitation to support European integration. In this regard, Thatcher compromised her political position when she directly opposed to the general opinion of the British people towards the integration.One more thing was the Thatcher’s poll tax which taxed registered voters to replace property taxes collected by local councils and which was widely viewed as regressive by taxing the lower income strata more heavily than the upper classes. With the leadership of John Major, the is sue of poll tax was little by little eradicated.

Romeo & Juliet Theme Essay

Romeo and Juliet is a classic play by William Shakespeare about a pair of star-crossed lovers whose passion eventually drives them to their unfortunate deaths. Since the theme in The Tragedy of Romeo and Juliet is Love as a Cause of Violence, it is easy to see why Shakespeare uses that thematic focus to show how Romeo and Juliet’s love for one another affected the outcome of their relationship. Most of the time, being in love makes people very over dramatic. When they lose someone they love, certain people tend to think that their lives are over and they can’t go on. This happens a lot in Romeo and Juliet.For example, when Romeo is exiled from Verona, he overreacts completely and goes to complain to the Friar. He says that being banished is just saying death by another name. He whines and utters that he would rather die than be away from his dear Juliet. Also, after Romeo is rejected by his first love Rosaline, he thinks that there is no one else in the world that can e ver compare to her, even though he falls in love with Juliet shortly after. Another example of this over dramatic behavior was when Juliet heard news of Romeo’s banishment. She considered Romeo’s banishment even worse than her own cousin’s death!Over dramatic behavior is just one of the things that makes love turn into violence. This play also demonstrates the effect love can have on decision making. Love can be very blinding especially in Romeo and Juliet’s case. They both made many rash and dangerous choices because their love clouded their ability to think wisely. An example of one of these rash, terrible decisions was when Romeo bought the poison from a pharmacist/apothecary. He should have considered all of his options before immediately jumping to the conclusion that he had to kill himself.This theme also came up when Juliet stated, â€Å"I long to die if what thou speak’st speak not of remedy. † (Shakespeare, Act IIII Scene I) She sai d this to Friar Lawrence complaining that if he can’t find her a way out of marrying Paris, she will kill herself. This is significant because it shows how her love for Romeo made her think violently, even though she didn’t follow through with what she said she would do. Lastly, Juliet stabbing herself with Romeo’s dagger at the end of the play showed how being without Romeo was unthinkable for her.Finally, the reoccurring theme of Love as a Cause of Violence is mainly in this play because without it, the audience underestimates the true power of Romeo and Juliet’s love for one another. The theme is what caused the dramatic, tragic ending to the play Romeo and Juliet. The double suicide was what ended the conflict between the two feuding families and showed how love is the source of all or most of the violence that occurs in The Tragedy of Romeo and Juliet. Romeo and Juliet aren’t the only ones who died because of love either.Lady Montague died of grieving for her banished son whom she loved exceedingly, and Tybalt died because Romeo killed him out of rage from losing his beloved best friend Mercutio. As you can see, the main theme of Love as a Cause of Violence is prevalent throughout the entire play of Romeo and Juliet. The power that love contains works in many different ways. In The Tragedy of Romeo and Juliet, love causes overly dramatic behavior, lack of quality judgment, and most of all, particularly violent actions and thoughts by the main and minor characters. Romeo & Juliet Theme Essay Romeo and Juliet is a classic play by William Shakespeare about a pair of star-crossed lovers whose passion eventually drives them to their unfortunate deaths. Since the theme in The Tragedy of Romeo and Juliet is Love as a Cause of Violence, it is easy to see why Shakespeare uses that thematic focus to show how Romeo and Juliet’s love for one another affected the outcome of their relationship. Most of the time, being in love makes people very over dramatic. When they lose someone they love, certain people tend to think that their lives are over and they can’t go on. This happens a lot in Romeo and Juliet.For example, when Romeo is exiled from Verona, he overreacts completely and goes to complain to the Friar. He says that being banished is just saying death by another name. He whines and utters that he would rather die than be away from his dear Juliet. Also, after Romeo is rejected by his first love Rosaline, he thinks that there is no one else in the world that can e ver compare to her, even though he falls in love with Juliet shortly after. Another example of this over dramatic behavior was when Juliet heard news of Romeo’s banishment. She considered Romeo’s banishment even worse than her own cousin’s death!Over dramatic behavior is just one of the things that makes love turn into violence. This play also demonstrates the effect love can have on decision making. Love can be very blinding especially in Romeo and Juliet’s case. They both made many rash and dangerous choices because their love clouded their ability to think wisely. An example of one of these rash, terrible decisions was when Romeo bought the poison from a pharmacist/apothecary. He should have considered all of his options before immediately jumping to the conclusion that he had to kill himself.This theme also came up when Juliet stated, â€Å"I long to die if what thou speak’st speak not of remedy. † (Shakespeare, Act IIII Scene I) She sai d this to Friar Lawrence complaining that if he can’t find her a way out of marrying Paris, she will kill herself. This is significant because it shows how her love for Romeo made her think violently, even though she didn’t follow through with what she said she would do. Lastly, Juliet stabbing herself with Romeo’s dagger at the end of the play showed how being without Romeo was unthinkable for her.Finally, the reoccurring theme of Love as a Cause of Violence is mainly in this play because without it, the audience underestimates the true power of Romeo and Juliet’s love for one another. The theme is what caused the dramatic, tragic ending to the play Romeo and Juliet. The double suicide was what ended the conflict between the two feuding families and showed how love is the source of all or most of the violence that occurs in The Tragedy of Romeo and Juliet. Romeo and Juliet aren’t the only ones who died because of love either.Lady Montague died of grieving for her banished son whom she loved exceedingly, and Tybalt died because Romeo killed him out of rage from losing his beloved best friend Mercutio. As you can see, the main theme of Love as a Cause of Violence is prevalent throughout the entire play of Romeo and Juliet. The power that love contains works in many different ways. In The Tragedy of Romeo and Juliet, love causes overly dramatic behavior, lack of quality judgment, and most of all, particularly violent actions and thoughts by the main and minor characters.